Porto Cervo, SS
Via Aga Khan
“Promenade du Port”

Timeline

2025 – present

Location

Marina waterfront

Retail

65+

Brands

60+

GBA

~ 16.000 sqm

The project vision

A luxury lifestyle and retail destination at the very heart of Porto Cervo

Set on the waterfront of Porto Cervo, Promenade du Port is one of the most distinctive addresses on the Costa Smeralda, where the region’s signature architecture meets a contemporary vision of luxury retail. The repositioning transforms the asset into a carefully curated destination that brings together fashion & lifestyle, fine dining, art & design and premium services within a single, cohesive and elegant environment. An innovative pop-up concept hosts a selection of leading Italian and international brands, galleries and ateliers, complemented by a rich programme of events and cultural collaborations that keeps the Promenade vibrant throughout the day. Targeted enhancements to the public realm and landscaped areas further elevate the overall visitor experience. The Promenade stands as a benchmark for experiential retail in one of the Mediterranean’s most exclusive locations.

Project overview

Concept Luxury pop-up destination
Asset Class High-street retail
GLA ~ 9.600 sqm
Tenant mix Fashion · F&B · Art & Design
Signature Yacht-to-shore luxury retail

Role of RED12

Active asset management, from strategic repositioning to full brand definition

RED12 acts as asset manager of the Promenade on behalf of the owner, responsible for defining its strategic repositioning plan and steering it through execution. Its responsibilities include the assessment of the asset's value potential, the definition of the capex programme and the tenant mix strategy, and the appointment and coordination of the professional team across all workstreams. As part of the mandate, RED12 advises on the introduction of new brands, identifying and approaching luxury and lifestyle operators whose positioning is consistent with the Promenade's renewed identity, and supporting the negotiation of lease terms through to opening. In parallel, RED12 leads the brand and marketing repositioning across the main social and digital channels, redefining the Promenade's identity in line with its luxury positioning in Porto Cervo, supported by ongoing structured reporting on performance and key decisions throughout the entire investment horizon.